CROSS-BORDER e TOURISM – Invitation to Danube Tourist Champions League
Added 08.11.2011 ob 13:06
Tourism produces 5 % GDP in the world and 10 % GDP in Europe which is planning to stay a world’s top tourist destination. To overcome world’s economic crises is necessary to cooperate and to use innovative and modern technologies. Most wanted world’s tourism destinations are 77 geoparks. The whole area of Dinaric Karst in Danube region is on the way to became geopark protected by UNESCO.
Due to lot of differences between EU countries also in tourism the sustainability and multiculturalism are appreciated. In Danube and Alpe Adria region are several most visited worlds’ tourist destinations like Wien, Salzburg, Budapest, Rome, Venice, Dubrovnik, Plitvice, Lipica, Bled and Postojna.
Postojna cave is called ‘The Queen of World Caves’ due to its beauty and 34.000 000 visitors since 1819 among which they were 150 Kings, Emperors and Presidents. In the cave is unique cave train since 1872 and electric lights since 1884. Austrian Emperor Franz Josef and his wife Elisabeth visited Postojna cave twice in 1857 and 1883.
87 % today’s visitors of Postojna cave are from abroad and 10 % are from Japan, China, Korea, Taiwan and other continents. In Postojna cave lives very special animal Proteus Anguinus and 100 other species of cave animals.
Every year since 1965 500 000 to 1 000 000 visitors come to Postojna cave.
Predjama castle is held 9 km from Postojna cave and is unique cave castle in Europe. It was built in 1201 and rebuild in 1570. It is listed among 10 most fascinating castles in the World. The legend of Knight Erasmus Lueger who was killed in the castle in 1484 invites 100 000 visitors per year.
Nowadays marketing uses leaflets, printed advertisements, jumbo billboards, fairs, television, internet. The potential visitor is passive, tickets are sold at the entrance to the Postojna cave and the result of promotion is not clear enough.
To make a significant breakthrough in marketing we need a modern, state-of-the-art ICT platform with innovative e-ticketing solution for on - line and real time tickets, packages and merchandise sales which suits to natural or cultural tourist attractions, museums, galleries, sport events, festivals. The ICT platform should be:
- multifunctional (promotion, marketing, booking, ticketing, accounting, data exchange, reporting, analyzing, data mining),
- multichannel ticketing (box office walk –up, mobile phone, automated kiosks, real time internet kiosk, ticketing agents, partner organizations, gas stations ...),
- integrated with internal and external information environment,
- fast, safe, capable, durable, flexible, reliable, open system,
- easy to use and user –friendly, use vouchers as well as print-at-home tickets,
- integrate with automated tickets validation and access control and
- analytics tools with end-user-defined reporting,
- no time or geographical limits, real time 24/7,
- with CRM (custom relation management) and measurable results of promotion
Added value for costumer:
- discount for combination tickets ticket packages,
- buy more – save more,
- user friendly presentation in one place,
- prompt information about daily / weekly / monthly offers,
- easy and safe way for on-line making booking and buying tickets from home,
- maximum security, discretion and maximum comfort,
- better preparation for attraction visit = higher satisfaction,
Added value for partners:
- Producing, promoting and selling of joint tourism products with no time or geographical limits,
- Sell more and cut expenses,
- better competitiveness,
- higher level of experience of tourist attraction,
- more satisfied visitors
- Active and long term communication with costumer,
- Real–time reporting and good analyzing brings better planning,
- B2B automatic scheme of selling between partners,
The modern ICT platform brings new business standard for B2B, B2C for Tourist destinations, Museums, Events, Festivals, Culture Institutions, Sport Clubs.
Due to lot of differences between EU countries also in tourism the sustainability and multiculturalism are appreciated. In Danube and Alpe Adria region are several most visited worlds’ tourist destinations like Wien, Salzburg, Budapest, Rome, Venice, Dubrovnik, Plitvice, Lipica, Bled and Postojna.
Postojna cave is called ‘The Queen of World Caves’ due to its beauty and 34.000 000 visitors since 1819 among which they were 150 Kings, Emperors and Presidents. In the cave is unique cave train since 1872 and electric lights since 1884. Austrian Emperor Franz Josef and his wife Elisabeth visited Postojna cave twice in 1857 and 1883.
87 % today’s visitors of Postojna cave are from abroad and 10 % are from Japan, China, Korea, Taiwan and other continents. In Postojna cave lives very special animal Proteus Anguinus and 100 other species of cave animals.
Every year since 1965 500 000 to 1 000 000 visitors come to Postojna cave.
Predjama castle is held 9 km from Postojna cave and is unique cave castle in Europe. It was built in 1201 and rebuild in 1570. It is listed among 10 most fascinating castles in the World. The legend of Knight Erasmus Lueger who was killed in the castle in 1484 invites 100 000 visitors per year.
Nowadays marketing uses leaflets, printed advertisements, jumbo billboards, fairs, television, internet. The potential visitor is passive, tickets are sold at the entrance to the Postojna cave and the result of promotion is not clear enough.
To make a significant breakthrough in marketing we need a modern, state-of-the-art ICT platform with innovative e-ticketing solution for on - line and real time tickets, packages and merchandise sales which suits to natural or cultural tourist attractions, museums, galleries, sport events, festivals. The ICT platform should be:
- multifunctional (promotion, marketing, booking, ticketing, accounting, data exchange, reporting, analyzing, data mining),
- multichannel ticketing (box office walk –up, mobile phone, automated kiosks, real time internet kiosk, ticketing agents, partner organizations, gas stations ...),
- integrated with internal and external information environment,
- fast, safe, capable, durable, flexible, reliable, open system,
- easy to use and user –friendly, use vouchers as well as print-at-home tickets,
- integrate with automated tickets validation and access control and
- analytics tools with end-user-defined reporting,
- no time or geographical limits, real time 24/7,
- with CRM (custom relation management) and measurable results of promotion
Added value for costumer:
- discount for combination tickets ticket packages,
- buy more – save more,
- user friendly presentation in one place,
- prompt information about daily / weekly / monthly offers,
- easy and safe way for on-line making booking and buying tickets from home,
- maximum security, discretion and maximum comfort,
- better preparation for attraction visit = higher satisfaction,
Added value for partners:
- Producing, promoting and selling of joint tourism products with no time or geographical limits,
- Sell more and cut expenses,
- better competitiveness,
- higher level of experience of tourist attraction,
- more satisfied visitors
- Active and long term communication with costumer,
- Real–time reporting and good analyzing brings better planning,
- B2B automatic scheme of selling between partners,
The modern ICT platform brings new business standard for B2B, B2C for Tourist destinations, Museums, Events, Festivals, Culture Institutions, Sport Clubs.
